BANG! Creative is a full-service virtual advertising agency, new to the market, that wanted to create a big explosion on the scene. The Light The Fuse Matchbook was created to showcase the agency’s award-winning work and integrated media thinking. The introduction of the group, whose members are located in different cities (Chicago, Boston, and Lansing), started with a BANG! with a 24-hour all working creative session for non-profits, called Createathon®. Work was conducted live for client and fans on Facebook with incredible all around support and enthusiasm for the work and the creators.