- February 23, 2011
A Case for Covisint
Economic development is about incentives—that’s no secret. So how do you get them to locate in Michigan? It’s a formula that hasn’t changed through the years. However, in order to attract a tech company, you need additional catalysts. For a tech company like Covisint you need an advanced infrastructure and a talent pool that fits Richard Florida’s Creative Class. Michigan has these ingredients. But when you’re competing with other big name cities, it’s easy to be overshadowed. There were no guarantees in capturing the attention of The Big Three’s (Chrysler, Ford Motor Company, and General Motors Corporation) business internet exchange, Covisint, simply because the automotive center existed in the state. You need marketing savvy and an innovative proposal that matches the forward-thinking venture. The Michigan Economic Development Corporation’s proposal to Covisint, not only grabbed the attention in the American Advertising Federation Awards, it more importantly won Covisint over. This victory meant a $200 billion investment in the state and 300 jobs, not to mention related new businesses. I was truly humbled to have played such an important part in attracting Covisint to stay in the automotive capitol of the world.