- February 28, 2011
A Dynamic Range Of Reporting
Michigan National Public Radio was losing listenership and wanted to combat it by doing a series of ads that stressed the dynamic range of reporting. With its in-depth coverage of various news topics, NPR roes beyond the soundbites and quick quotes to report the news like no other. An ad campaign was designed with provocative images that were high-key and dynamic, not unlike their reporting. Framed within an equalizer structure, the images puts the NPR listener right on the frontlines, both at home and internationally.