BANG! Creative: Light The Fuse

BANG! Creative is a full-​​service vir­tual adver­tis­ing agency, new to the mar­ket, that wanted to cre­ate a big explo­sion on the scene. The Light The Fuse Matchbook was cre­ated to show­case the agency’s award-​​winning work and inte­grated media think­ing. The intro­duc­tion of the group, whose mem­bers are located in dif­fer­ent cities (Chicago, Boston, and Lansing), started with a BANG! – a 24-​​hour all work­ing cre­ative ses­sion for non-​​profits, called Createathon®. Work was con­ducted live for client and fans on Facebook with incred­i­ble all-​​around sup­port and enthu­si­asm for the work and the creators.