- February 25, 2011
Better Windows For a Better World
When Kasson Keller wanted to promote a new brand of ecofriendly windows targeted at the high-end consumer, environmentally-friendly can become a secondary message. Our goal was to make green primary.An upscale logo with a modern contemporary feel was designed to fit the EcoTherm brand – contemporary, high-end and yet environmentally conscious. The brochure and web site promoted the premium windows through the use of fresh, light-filled and sleek environments attractive to an upper class homeowner all the while educating them on the windows’ energy efficiency.