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  • February 25, 2011


Bradco: From The Ground Up

Even with 130 stores, Bradco couldn’t match the pricing power of Home Depot. The solution? Rebuild the brand From the Ground Up.™ The target: Building contractors. The value proposition: Better margins through integrated delivery, materials and service, start to finish. A revised logo and new tag drove home the point on 1,800 delivery trucks. The graphic branding married grit and fine art in unique, premium look.  We wrapped the project with a two-day, 500-image photo shoot in a snowstorm—frozen. From the ground up.