- February 25, 2011
Bradco: From The Ground Up
Even with 130 stores, Bradco couldn’t match the pricing power of Home Depot. The solution? Rebuild the brand From the Ground Up.™ The target: Building contractors. The value proposition: Better margins through integrated delivery, materials and service, start to finish. A revised logo and new tag drove home the point on 1,800 delivery trucks. The graphic branding married grit and fine art in unique, premium look. We wrapped the project with a two-day, 500-image photo shoot in a snowstorm—frozen. From the ground up.