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  • February 23, 2011



How do you change a culture to be socially fit? It started with a redesign of a home page, but needed to extend beyond a cosmetic facelift.

The goal was to create an eye-catching design that would appeal to a younger demographic interested in maintaining and developing a healthy lifestyle. Updating the site brand was the first step in engaging the target audience on a deeper more meaningful community level. Adding social media components and building a community strategically were the next steps.