• 0
  • February 25, 2011

Share!

Horsepower

Talk about a different breed. A national insurance sales meeting doesn’t generate much excitement…unless your Wells Fargo. The conference was the perfect opportunity for a themed exhibit to attract an audience with something more than coffee. Playing off the iconic Wells Fargo stagecoach we went with a different sent of pistons…NASCAR. Fortunately we discovered that Wells Fargo sponsors the Kyle and Richard Petty racing teams and we were able to design a booth like no other. Large racing graphics and a Playstation console built into a racing chassis brought in a cheering crowd. Attendees were able to test their skills on Gran Turismo and compete with their fellow agents for autographed Petty giveaways. Needless to say we had avid crowds just like at NASCAR.