Michigan National Public Radio was los­ing lis­ten­er­ship and wanted to com­bat it by doing a series of ads that stressed the dynamic range of reporting.

BANG! Creative is a full-​​service vir­tual adver­tis­ing agency, new to the mar­ket, that wanted to cre­ate a big explo­sion on the scene. The Light The Fuse Matchbook was cre­ated to show­case the agency’s award-​​winning work and inte­grated media thinking.

Doctors Medical Center in Modesto, California wanted to reach out and iden­tify with the com­mu­nity. It launched a brand­ing cam­paign that built on the idea that we are all thinkers and dreamers.

Capital Area Community Service’s annual walk, Miles for Smiles, had lost a bit of lus­ter. A new Miles mas­cot was needed for 2011.

CreateAthon allowed me to stretch my cre­ative mus­cle and really let loose for a good cause: The Greater Lansing Ballet Company.

It’s flat, it’s plas­tic, and it doesn’t warp or rot. So how do you brand some­thing that does nothing? 

Even with 130 stores, Bradco couldn’t match the pric­ing power of Home Depot. The solu­tion? Rebuild the brand From the Ground Up.™

When Kasson Keller wanted to pro­mote a new brand of ecofriendly win­dows tar­geted at the high-​​end con­sumer, environmentally-​​friendly can become a sec­ondary mes­sage. Our goal was to make green primary.

How do you drive kids to a site where they learn to set and achieve goals? Make it enter­tain­ing (and give away an iPad).

Funding cuts, teacher lay­offs and school clos­ings caused a rethink­ing in tac­tics. A grass roots approach was used to raise aware­ness of the edu­ca­tional cri­sis in Michigan.