Michigan National Public Radio was losing listenership and wanted to combat it by doing a series of ads that stressed the dynamic range of reporting.
BANG! Creative is a full-service virtual advertising agency, new to the market, that wanted to create a big explosion on the scene. The Light The Fuse Matchbook was created to showcase the agency’s award-winning work and integrated media thinking.
Doctors Medical Center in Modesto, California wanted to reach out and identify with the community. It launched a branding campaign that built on the idea that we are all thinkers and dreamers.
Capital Area Community Service’s annual walk, Miles for Smiles, had lost a bit of luster. A new Miles mascot was needed for 2011.
CreateAthon allowed me to stretch my creative muscle and really let loose for a good cause: The Greater Lansing Ballet Company.
It’s flat, it’s plastic, and it doesn’t warp or rot. So how do you brand something that does nothing?
Even with 130 stores, Bradco couldn’t match the pricing power of Home Depot. The solution? Rebuild the brand From the Ground Up.™
When Kasson Keller wanted to promote a new brand of ecofriendly windows targeted at the high-end consumer, environmentally-friendly can become a secondary message. Our goal was to make green primary.
How do you drive kids to a site where they learn to set and achieve goals? Make it entertaining (and give away an iPad).
Funding cuts, teacher layoffs and school closings caused a rethinking in tactics. A grass roots approach was used to raise awareness of the educational crisis in Michigan.