Archive for the ‘Advertising’ Category

NPR: A Dynamic Range Of Reporting Ad Campaign

A Dynamic Range Of Reporting

Michigan National Public Radio was losing listenership and wanted to combat it by doing a series of ads that stressed the dynamic range of reporting.

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  • February 28, 2011
BANG! Creative Light The Fuse Matchbox

BANG! Creative: Light The Fuse

BANG! Creative is a full-service virtual advertising agency, new to the market, that wanted to create a big explosion on the scene. The Light The Fuse Matchbook was created to showcase the agency’s award-winning work and integrated media thinking.

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  • February 25, 2011

Thinkers. Dreamers.

Doctors Medical Center in Modesto, California wanted to reach out and identify with the community. It launched a branding campaign that built on the idea that we are all thinkers and dreamers.

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  • February 25, 2011
Miles for Smiles

Miles for Smiles

Capital Area Community Service’s annual walk, Miles for Smiles, had lost a bit of luster. A new Miles mascot was needed for 2011.

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  • February 25, 2011
The Greater Lansing Ballet Company

Dance. Soar. Fly.

CreateAthon allowed me to stretch my creative muscle and really let loose for a good cause: The Greater Lansing Ballet Company.

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  • February 25, 2011
Quantum Brochure

Quantum: The First To Last

It’s flat, it’s plastic, and it doesn’t warp or rot. So how do you brand something that does nothing? 

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  • February 25, 2011
Bradco Catalog

Bradco: From The Ground Up

Even with 130 stores, Bradco couldn’t match the pricing power of Home Depot. The solution? Rebuild the brand From the Ground Up.™

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  • February 25, 2011
EcoTherm Windows

Better Windows For a Better World

When Kasson Keller wanted to promote a new brand of ecofriendly windows targeted at the high-end consumer, environmentally-friendly can become a secondary message. Our goal was to make green primary.

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  • February 25, 2011

iThink Necktop Device

How do you drive kids to a site where they learn to set and achieve goals? Make it entertaining (and give away an iPad).

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  • February 24, 2011

Rethink Thinking

Funding cuts, teacher layoffs and school closings caused a rethinking in tactics. A grass roots approach was used to raise awareness of the educational crisis in Michigan.

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  • February 24, 2011
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