Publicom had it’s roots as a public relations firm that had morphed into a marketing one. Along with that change came the opportunity to remake themselves visually. The results were on the mark.
BANG! Creative is a full-service virtual advertising agency, new to the market, that wanted to create a big explosion on the scene. The Light The Fuse Matchbook was created to showcase the agency’s award-winning work and integrated media thinking.
The Michigan Economic Development Corporation changed the rules of economic development by acting more like a business and less like a government agency. Michigan’s Strategic Plan brochure reflected this new attitude of innovation.
It’s flat, it’s plastic, and it doesn’t warp or rot. So how do you brand something that does nothing?
Wells Fargo bought Acordia Insurance and gathered all their agents for a national sales meeting.
For Michigan to be a world-class destination, attracting new businesses and a talented workforce, Detroit Metro Airport needed to be upgraded.
The Michigan Investment Guide was the first sign that the MEDC would become a model agency for other states to follow.
Economic development is about incentives—that’s no secret. So how do you get them to locate in Michigan?