Archive for the ‘Branding’ Category

E.J. Phillips Logo

I’ll Never Forget

Katrina uprooted many lives, humans and animals alike. Blues musician, E.J. Phillips’ I’ll Never Forget is a personal musical journey of survival for him and his cat, Baby One Eye.

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  • February 28, 2011
Wells Fargo Horsepower Exhibit

Horsepower

Talk about a different breed. A national insurance sales meeting doesn’t generate much excitement…unless your Wells Fargo.

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  • February 25, 2011
BANG! Creative Light The Fuse Matchbox

BANG! Creative: Light The Fuse

BANG! Creative is a full-service virtual advertising agency, new to the market, that wanted to create a big explosion on the scene. The Light The Fuse Matchbook was created to showcase the agency’s award-winning work and integrated media thinking.

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  • February 25, 2011

Thinkers. Dreamers.

Doctors Medical Center in Modesto, California wanted to reach out and identify with the community. It launched a branding campaign that built on the idea that we are all thinkers and dreamers.

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  • February 25, 2011
Quantum Brochure

Quantum: The First To Last

It’s flat, it’s plastic, and it doesn’t warp or rot. So how do you brand something that does nothing? 

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  • February 25, 2011
Bradco Catalog

Bradco: From The Ground Up

Even with 130 stores, Bradco couldn’t match the pricing power of Home Depot. The solution? Rebuild the brand From the Ground Up.™

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  • February 25, 2011
EcoTherm Windows

Better Windows For a Better World

When Kasson Keller wanted to promote a new brand of ecofriendly windows targeted at the high-end consumer, environmentally-friendly can become a secondary message. Our goal was to make green primary.

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  • February 25, 2011

iThink Necktop Device

How do you drive kids to a site where they learn to set and achieve goals? Make it entertaining (and give away an iPad).

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  • February 24, 2011

Rethink Thinking

Funding cuts, teacher layoffs and school closings caused a rethinking in tactics. A grass roots approach was used to raise awareness of the educational crisis in Michigan.

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  • February 24, 2011
Michigan Investment Guide

Investing In Michigan

The Michigan Investment Guide was the first sign that the MEDC would become a model agency for other states to follow.

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  • February 24, 2011
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