Publicom had it’s roots as a public relations firm that had morphed into a marketing one. Along with that change came the opportunity to remake themselves visually. The results were on the mark.
BANG! Creative is a full-service virtual advertising agency, new to the market, that wanted to create a big explosion on the scene. The Light The Fuse Matchbook was created to showcase the agency’s award-winning work and integrated media thinking.
The Michigan Economic Development Corporation changed the rules of economic development by acting more like a business and less like a government agency. Michigan’s Strategic Plan brochure reflected this new attitude of innovation.
Doctors Medical Center in Modesto, California wanted to reach out and identify with the community. It launched a branding campaign that built on the idea that we are all thinkers and dreamers.
It’s flat, it’s plastic, and it doesn’t warp or rot. So how do you brand something that does nothing?
Even with 130 stores, Bradco couldn’t match the pricing power of Home Depot. The solution? Rebuild the brand From the Ground Up.™
When Kasson Keller wanted to promote a new brand of ecofriendly windows targeted at the high-end consumer, environmentally-friendly can become a secondary message. Our goal was to make green primary.
For Michigan to be a world-class destination, attracting new businesses and a talented workforce, Detroit Metro Airport needed to be upgraded.
The Michigan Investment Guide was the first sign that the MEDC would become a model agency for other states to follow.