Capital Area Community Service’s annual walk, Miles for Smiles, had lost a bit of luster. A new Miles mascot was needed for 2011.
CreateAthon allowed me to stretch my creative muscle and really let loose for a good cause: The Greater Lansing Ballet Company.
How do you drive kids to a site where they learn to set and achieve goals? Make it entertaining (and give away an iPad).
Funding cuts, teacher layoffs and school closings caused a rethinking in tactics. A grass roots approach was used to raise awareness of the educational crisis in Michigan.
CSI: Lansing started a serial engagement with the local AAF chapter in Mid-Michigan that proved to be a constant source of inspired creativity.